Americans tend to have what some refer to as the goldfish syndrome. This refers to when you lose your train of thought very easily and have the attention span of a goldfish. That is why in Marketing it is stressed that you keep your message short and concise, but to also make it eye catching in order to hold their attention. Mobile apps have been adapting to the trend of a short term mindset as shown in the recent rise in the mobile app known as Vine. Vine is an app that enables its users to create a 6 second video clip. This video sharing program only allows video clips to have a maximum length of 6 seconds of which can then be shared or embedded on social networking sites such as Twitter and Facebook. This idea of recording only a momentary flash in time relates to a similar concept Snapchat started with real-time picture chatting that allows photos to be shared for a maximum of 10 seconds. This trend has caught on among many as early last month Vine hit the top of the free App Store charts. What will be next?