Psychology Behind Colors For Branding

Although there are many other influential purchasing factors, visual cues such as color are the most persuasive and contribute to 93% of the influential buying factor. When developing your brand’s Marketing strategy it is imperative that you keep in mind what is visually pleasing to the eye. For example, the color orange represents aggressiveness and is usually associated with impulse shoppers, whereas black symbolizes luxury and pink resonates better with loyal and traditional buyers. Determine what colors are most often associated with your industry and the type of buying behavior you perceive your targeted audience to have. Then, you are on the path to laying down the right foundation for your branding strategy.