Your style of writing in emails reflects you as well as your brand. You want to be portrayed as professional by organizing all of your thoughts into complete sentences. If you have several points you want to make then number them or use bullets. Typically, you should address the email professionally and with the recipient’s proper salutation. However, if you share a more personal connection with the recipient then it would be acceptable to address it and speak in a more relaxed manner. Also, be sure to write in simple English and do not abbreviate words unless you know for sure that the recipient is familiar with them; do not make the assumption. Final rule before sending: Always edit and read aloud. The last thing you want is to notice that your early morning got the best of you after you already clicked send and you were mixing up “their” and “there” or “its” and “it’s” throughout the email. You do want people to believe you passed third grade English class and are a serious business professional.